About Us

Solar Consulting GmbH, based in Freiburg with a second office in Stuttgart, is one of the leading communication agencies for technology and energy topics in Germany. We are passionate about energy transition, green tech, mobility, professional research and science. Well versed in getting to the heart of complex topics, we release them to the public as stratically expedient content. Our team consists of passionate writers and creative minds, always happy to support you with their knowledge.

Our consultants dispose of many years of PR know-how and maintain stable contacts with editorial offices and stakeholders of energy industry. Work starts with a well thought PR concept that sets the direction of your strategy and makes its success measurable. We are committed to our clients and make their concerns our own. Punctual, professional and profound work guarantees an optimal customer orientation. And our long-standing customer relationships do prove us right.
In everything we do, we prioritize holistic sustainability: Our office building has a resource-conserving and low-emission energy supply. Hosting and power generation are climate-neutral. We prefer to use public transport for business trips. And our cups contain Fairtrade coffee.

Founded in 1998 in the Green City of Freiburg, we have accompanied the developments of the energy turnaround and continue to be part of it. We have known the relevant players and media for years. Since 2014, Solar Consulting has been part of the trurnit Group, one of the largest communication service providers for the energy and health industry in the German-speaking world. Whether SEO specialists, graphic designers, layouters, web designers or brand experts: We access the expertise of our colleagues in an unbureaucratic way and thus cover tailor-made forms of communication from PR work and web presence to flyers, info brochures, calendars and customer magazines.

Bianca Böttcher-Hüfner

Managing Director

PR concepts, PR consulting, online PR, websites, workshops and moderation

Bianca Böttcher-Hüfner has been managing director of Solar Consulting GmbH since 2014. Due to her many years of experience in public relations, she is familiar with the most diverse aspects of the communications industry and supports her team steadily, especially in the areas of conception, strategic consulting and project management.

Barbara Schwerdtle

Managing Director

PR consulting, PR concepts, crisis communication and prevention, workshop management, moderation, coaching

Barbara Schwerdtle has been working for companies and institutions of the energy sector since 1979. Since 2005, she has been managing trurnit Pressewerk and holds the position of second managing director of Solar Consulting GmbH since 2014. The communication expert is specialized in crisis PR and prevention communication as well as moderation and coaching.

Svenja Bredow

PR Consultant, Team Leader

press releases, PR consulting, international PR, websites

Since 2018 Svenja Bredow has been with us as an editor and consultant. Her passion as well as her skills for PR and her interest in energy topics sparked off already during her studies. At Solar Consulting, she proves her strengths in writing across all text forms.

Axel Vartmann

PR Senior Consultant

PR consulting, press contacts, social media, press releases

Axel Vartmann is a senior PR consultant and has been working for Solar Consulting since 2001. He is familiar with the tools of PR and has mastered the whole range of text types, from online texts to press releases and specialist articles. He is maintaining contact with important editors in the media sector for years.



Ute Linsbauer

PR Consultant

PR consulting, PR concepts, press releases, magazines

Ute Linsbauer joined the team in 2021. She experienced PR in a wide range of industries and knows how to quickly develop new subject areas. She particularly enjoys translating complex content into interesting and understandable texts.

Katharina Baumer

PR Consultant

PR consulting, press releases, social media

Katharina Baumer has been part of our team since 2023. She originally comes from the finance and insurance industry. There, she worked primarily in editorial, social media and trade fair communications. As an all-round talent, Katharina Baumer puts her entire communications knowledge to work for us.

Katharina Baumer
Iris Erbach

Iris Erbach

PR Editor

Press releases, magazines, PR consulting

Iris Erbach has been on board with us since 2023. She previously worked as a specialist editor for many years and now brings all her communications and writing experience to PR. Her passion: researching complex topics thoroughly and preparing them in texts that are appropriate for the target group.

Max Reitmeyer


Press releases, PR consulting

Max Reitmeyer joined our team as PR editor in November 2022.
He is doing his Master’s degree in strategic communication at Danube University Krems while working for us. He already holds a Bachelor’s degree in Public Relations and has gained initial professional experience as a content manager.

Sabrina Otteny

Junior Social Media Manager

topic planning, editoring, social media

Sabrina Otteny supports the team since 2022, working in the areas of online communications and social media. At Solar Consulting, she combines her enthusiasm for online media with creative ideas and eloquent copywriting.

Katarina Bausch

PR Assistant

press distribution, mailing lists, evaluation, topic planning

Media monitoring and evaluation, press releases and maintenance of mail distribution lists – Katarina Bausch is in charge. She has been working as a PR assistant at Solar Consulting since 2012 and supports not only the management, but also her colleagues in the team.

Katarina Bausch
Aline Strecker

Aline Strecker


SEO, Website

Project Manager Aline Strecker joined the team in 2019. She is the contact person for SEO, corporate blogs and websites and supports us as a freelancer both for clients and for our own projects.