About Us

Solar Consulting GmbH, based in Freiburg with a second office in Stuttgart, is one of the leading communication agencies for technology and energy topics in Germany. We are passionate about energy transition, green tech, mobility, professional research and science. Well versed in getting to the heart of complex topics, we release them to the public as stratically expedient content. Our team consists of passionate writers and creative minds, always happy to support you with their knowledge.

Our consultants dispose of many years of PR know-how and maintain stable contacts with editorial offices and stakeholders of energy industry. Work starts with a well thought PR concept that sets the direction of your strategy and makes its success measurable. We are committed to our clients and make their concerns our own. Punctual, professional and profound work guarantees an optimal customer orientation. And our long-standing customer relationships do prove us right.
In everything we do, we prioritize holistic sustainability: Our office building has a resource-conserving and low-emission energy supply. Hosting and power generation are climate-neutral. We prefer to use public transport for business trips. And our cups contain Fairtrade coffee.

Founded in 1998 in the Green City of Freiburg, we have accompanied the developments of the energy turnaround and continue to be part of it. We have known the relevant players and media for years. Since 2014, Solar Consulting has been part of the trurnit Group, one of the largest communication service providers for the energy and health industry in the German-speaking world. Whether SEO specialists, graphic designers, layouters, web designers or brand experts: We access the expertise of our colleagues in an unbureaucratic way and thus cover tailor-made forms of communication from PR work and web presence to flyers, info brochures, calendars and customer magazines.

Bianca Böttcher-Hüfner

Managing Director

PR concepts, PR consulting, online PR, websites, workshops and moderation

Bianca Böttcher-Hüfner has been managing director of Solar Consulting GmbH since 2014. Due to her many years of experience in public relations, she is familiar with the most diverse aspects of the communications industry and supports her team steadily, especially in the areas of conception, strategic consulting and project management.

Barbara Schwerdtle

Managing Director

PR consulting, PR concepts, crisis communication and prevention, workshop management, moderation, coaching

Barbara Schwerdtle has been working for companies and institutions of the energy sector since 1979. Since 2005, she has been managing trurnit Pressewerk and holds the position of second managing director of Solar Consulting GmbH since 2014. The communication expert is specialized in crisis PR and prevention communication as well as moderation and coaching.


Axel Vartmann

PR Senior Consultant

PR consulting, press contacts, social media, press releases

Axel Vartmann is a senior PR consultant and has been working for Solar Consulting since 2001. He is familiar with the tools of PR and has mastered the whole range of text types, from online texts to press releases and specialist articles. He is maintaining contact with important editors in the media sector for years.

Peter Steinchen

PR Senior Consultant

PR concepts, PR consulting, press releases, websites

Senior PR consultant Peter Steinchen has been working for Solar Consulting since 2009. He specializes in science, research and green technologies, transforming highly complex topics into a language tailored to the target group. Whether a press release or a technical article is needed – Peter Steinchen pinpoints the core topics precisely.

peter steinchen

Svenja Bredow

PR Consultant

press releases, PR consulting, international PR, websites

Since 2018 Svenja Bredow has been with us as an editor and consultant. Her passion as well as her skills for PR and her interest in energy topics sparked off already during her studies. At Solar Consulting, she proves her strengths in writing across all text forms.

Ute Linsbauer

PR Consultant

PR consulting, PR concepts, press releases, magazines

Ute Linsbauer joined the team in 2021. She experienced PR in a wide range of industries and knows how to quickly develop new subject areas. She particularly enjoys translating complex content into interesting and understandable texts.

Anja Krawiec

Anja Krawiec

PR Junior Consultant

social media, video, websites, press releases

Anja Krawiec has been on board of Solar Consulting since 2017; she completed her PR trainee program here from 2019 to 2021. She is your contact for video projects – from conception and shooting to the final cut. She also supports the team in managing social media and PR texts.

Aline Strecker

Project Manager

SEO, websites, social media, office management

Project manager Aline Strecker joined the team in 2019. She is the contact for SEO, corporate blogs and supports our clients with social media. In addition, she assists us in communications and in developing corporate sustainability.

Aline Strecker
bausch _katarina

Katarina Bausch

PR Assistant

press distribution, mailing lists, evaluation, topic planning

Media monitoring and evaluation, press releases and maintenance of mail distribution lists – Katarina Bausch is in charge. She has been working as a PR assistant at Solar Consulting since 2012 and supports not only the management, but also her colleagues in the team.

Rebecca Lay

Dual Student

Social Media, Graphic Design

Rebecca Lay joined our team in October 2021 as a dual student of media design at the IU Freiburg. Her passion for the creative has accompanied her since her school days, which is why she mainly supports us in graphic design and social media.