In the annual survey conducted by EuPD Research, German installers declare their confidence in VARTA Storage. The manufacturer of energy storage systems was named “Top Brand PV Storage 2017”. This Bavaria-based company was previously honored by this accolade in 2016.

VARTA Storage GmbH impresses German installers with its energy storage portfolio, comprising the products VARTA element, VARTA home and VARTA family. This was the chief finding of the latest issue of the “European PV Installer Monitor”, published by the Bonn, Germany-based market and opinion research firm EuPD Research. VARTA Storage, based in Nördlingen, Bavaria, earned the seal of approval “Top Brand PV Storage” for its excellent brand management.

With our energy storage systems, we’re definitively raising the bar in this segment not only when it comes to safety, service life and economy,” declared Herbert Schein, CEO of VARTA AG. “We’re extremely pleased with the installers’ positive response to our brand and will continue to apply our 125 years of battery technology know-how to optimally meeting our customers’ needs,” continued Schein.

EuPD Research awards the “Top Brand PV” honor solely to leading manufacturers in the industry and, in addition to module and inverter manufacturers as well as wholesalers, has now bestowed it on an energy storage system manufacturer for the third time. The “Top Brand PV Storage” seal of approval is awarded only to a few select vendors whose brands installers rate as superior to the competition.

EuPD Research first developed a methodology for independently assessing the brand management of module and inverter vendors in 2010. Battery storage manufacturers were added in 2015. This industry seal of approval is awarded on the basis of a multi-stage analysis. Qualified statements on brand perception and distribution form the foundation for the assessment. Manufacturers thus receive a neutral and unfiltered appraisal of their own brand and the potential for optimizing brand management.

Better orientation: intermediaries and end customers trust seal of approval
In a highly competitive market, seals of approval like Top Brand PV add value not only for manufacturers – intermediaries can also set themselves apart from competitors with a proven high-quality product portfolio. Seals of approval additionally serve as orientation for end customers in an increasingly differentiated market. The seal of approval is readily understandable and offers end customers a high recognition value.